See also the 2021 exhibition at the Caroga Historical Museum: Sherman’s: A Postcard History.
 |  | The card on the left has a production number that indicates a date of 1917. While the production number of the card on the right dates the card to 1925. Sherman's opened as a dance hall in 1921. |
 |  | "Sherman's Store, Caroga Lake, N.Y." (DG) This divided back card which must date from 1907 or later is somewhat erroneously identified as "Sherman's Store." The original structure had been built by Frank Sherman in 1894. He used it as a grocery store, post office, and residence. But in May 1904, he leased this building to George Fort who converted it into a popular hotel which operated until it burnt in 1936. |
 |  | "22 Beach at West Caroga Lake, N.Y.," Chas. W. Hughes publisher. Teich printer. Production number: A 86137 (1921?). Note dated 1923. |
 | "Good Bathing at W. Caroga Lake, NY." real photo postcard. | |
 | "Midway at Shermans" Caroga Lake, N.Y. | |
 | "'Beach' at W. Caroga Lake 27," real photo postcard. | |
 | "Parking Ground W. Caroga Lake NY." real photo postcard. | |
 | "Fine Boating W. Caroga Lake, NY 32," real photo postcard. This card is the source for the following card. For some reason, launch was eliminated in the Teich card. | |
 |  | "21 Fine Boating, West Caroga Lake, N.Y.," Back is damaged, but clearly a Hughes published and Teich printed card. On the basis of what remains, this is an early card. The Teich archives have two cards that would qualify: A80513? 1919 Harbors and docks; A86136 1921 Harbors Docks. What remains of the back is consistent with cards produced in 1921. |
 |  | "Vrooman's Beach, West Caroga Lake, N.Y. 23," Chas. W. Hughes publisher. Teich printer. Production number:A-86138 (1921). |
 |  | "Bathing Beach and Cottages, West Caroga Lake, Adirondack Mts. N.Y. 35," Chas. W. Hughes publisher. Teich printer. Production number: A 91821 (1922). Postmark: 1923 (Caroga Lake). |
 |  | "Sherman's Dancing and Bathing Beach, West Caroga Lake, Adirondack Mts., N.Y. 36," Chas W. Hughes publisher; Teich printer. Production number damaged. The number "36" links this to the previous card datable to 1922. The card documents the addition of a wing onto the original building. The card can be identified as number 91820: "Sherman's Dancing and Bathing Beach" in the Teich inventory. Postmark: 1925. The postcard rate was raised to two cents on April 15, 1925. It reverted to 1 cent on July 1, 1928. |
 |  | "Sherman's, Caroga Lake, N.Y. 41," C. W. Hughes publisher. Teich printer. Production number: 106467 (1925). Postmark: 1926 (Caroga Lake). The card shows an addition to the wing added to the original building. The outdoor carousel is visible on the left. |
 |  | "Looking North Over West Caroga Lake, N.Y. 42" C.W. Hughes publisher, Teich printer. Production number: 106468 (1925) |
 |  | "State Highway and Lake, West Caroga Lake, N.Y. 44," C.W. Hughes publisher; Teich printer. Production number: 106470 (1925). Postmark: 1927 (Caroga Lake). |
 |  | "Glimpse of West Caroga Lake, N.Y. 46,"C. W. Hughes publisher. Teich printer. Production number: 106471 (1925). |
 |  | "State Highway and Bathing Beach, West Caroga Lake, N.Y. 40," C.W. Hughes publisher. Teich printer. Production number: 106472 (1925). |
 | "State Highway at Shermans, West Caroga Lake, N.Y. 45" C. W. Hughes Publisher, Curt Teich printer. Production number: 106473 | |
 |  | "Bathing Pier at Shermans, West Caroga Lake, N.Y., 46," C. W. Hughes publisher, Curt Teich printer. Production no.: 106474 |
 |  | "Shermans Casino" Caroga Lake, N.Y.," real photo postcard. Fitz photographer. Fitz was responsible for several Pine Lake cards. Postmark: 1926 (caroga Lake). |
 |  | "Sherman's Bathing Beach, West Caroga Lake, N.Y. 60," S. W. Hughes publisher. Teich printer. Production number: 117713 (1926). |
 |  | "Bathing Beach at Sherman's, West Caroga, N.Y. 61," C.W. Hughes publisher. Teich printer. Production number: 117714 (1926). Postmark: 1933 (Delmar) |
 |  | "Sherman's Arcade, West Caroga Lake, N.Y. 91," C.W. Hughes publisher. Teich printer. Production number: 123270 (1928) . |
 |  | "Sherman's West Caroga Lake, N.Y.," C.W. Hughes publisher. Teich printer. Production number:OA5019 (probably 1930). The outdoor carousel and a building with a sign saying "Zoo". The tower on the right was a ride that is called the Giant Whirl which had swings attached to chains. The water slide has been added. This series of cards is the first to show the development of a substantial amusement park. |
 |  | "Sherman's, West Caroga Lake, N.Y.," C. W. Hughes publisher, Teich printer. Production number:OA5020 (probably 1930). A sign for the Custer cars is visible on the left side of the card. |
 |  | "Beach and Highway at Sherman's, West Caroga Lake, N.Y. 122," C. W. Hughes publisher. Teich printer. Production number: OA5023 (probably 1930) |
 |  | "Bathing Beach, Caroga Lake, N.Y. 2CL," C.W. Hughes publisher. Teich printer. Linen. Production number: 4A-H1570 (1934). Postmark: 1939 (Caroga Lake) |
 |  | "West Caroga Lake and Sherman's Bathing Beach, Caroga Lake, N.Y. 5," C. W. Hughes publisher. Teich printer. Production number: 4A-H1571 (1934) |
 |  | "Sherman's Bathing Beach, West Caroga Lake, N.Y. 9CL," C.W. Hughes publisher. Teich printer. Production number: 4A-H1572 (1934). |
 |  | "Custer Cars at Sherman's, Caroga Lake, N.Y. 1," C.W. Hughes publisher. Teich printer. Production number: 4A-H1573 (1934). Postmark: 1936 (Saint Johnsville). About 1925 Levitt Custer had developed a battery operated Custer Amusement Park Car. In the 1930s Custer patented the Custer Car meant for the public road. Available with a gasoline motor or battery-operated, the car came with an unusual type of transmission: The driver moved the steering handle forward or backward, and the car would move in that direction. |
 |  | "14- The Midway at Sherman's Caroga Lake, N.Y.," C.W. Hughes publisher. Teich printer. Production number: 9A-H2236. Indicates a date of 1939. This is the earliest card showing the bumper car pavilion and the carousel building. |
 |  | "Caroga Lake and Midway at Sherman's Bathing Beach, West Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (67518). |
 |  | "Bathing Beach, Caroga Lake, N.Y.," Amsterdam News Co. publisher. Tichnor Bros. printer (67519). |
 |  | "West Caroga Lake and Sherman's Bathing Beach, Caroga Lake, N.Y.," Amsterdam News Co. publisher. Tichnor printer (67520). Postmark: 194? (Caroga Lake). |
 |  | "Sherman's Bathing Beach, West Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (67521). |
 |  | "7-CL- Caroga Lake with Sherman's Bathing Beach in Distance, Caroga Lake, N.Y.," C. W. Hughes Co. publisher. Teich printer. Production number: 9A-H1849 (1939?). Postmark: 1946 (Gloversville). |
 |  | "Caroga Lake with Sherman's Bathing Beach in Distance, Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78908) |
 | "Glimpse of West Caroga Lake, N.Y.," Tichnor Bros. printers, 78909 | |
 |  | "Bathing Beach, Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78910) Linen. |
 | "Pier and Paddle Boats on Lake Caroga, N.Y.," Tichnor Bros. printers 78911 | |
 |  | "Sherman's Amusement Center, Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78912). |
 |  | "Bathing Scene at Sherman's on Lake Caroga, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78913) |
 |  | "Midway and Amusement Center at Night, Sherman's Caroga Lake, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78914). |
 |  | "In the Grove at Sherman's on Lake Caroga, N.Y.," Amsterdam Merchandise Co. publisher. Tichnor printer (78915). Postmark: 1956 (Caroga Lake). |
 |  | "The Midway at Shermans, Caroga Lake, N.Y., Ektachrome by E. F. Gregorka. Gregorka Camera Shop publisher. printed by Dexter Press (98872) |
 |  | “SHERMANS BEACH at Caroga Lake, N.Y.,” published by Gregorka Camera Shop, Little Falls, N.Y., and printed by Dexter Press. Productions number: 98877. |
 |  | "Shermans at Caroga Lake, N.Y.," ektachrome by E.F. Gregorka. Pub. by Gregorka (rev. 4-62 98878) Printed by Dexter. Postmark: 1973. |
 |  | "Shermans Pavilion at Caroga Lake, N.Y....," ektachrome by E. F. Gregorka. Pub. by Gregorka Camera Shop (98879), Dexter Press printer. |
 |  | "Bathing and Boating are very popular at Sherman's on Caroga Lake," publ. by Gregorka Camera Shop, Little Falls, N.Y., (Rev. 4-62 98876) |
 |  | "Birds-eye view of Shermans at Caroga Lake," ektachrome by E. F. Gregorka publisher (58047-8). Dexter printer |